January Telecom Vendor News

Here's the January Telecom vendor news for the Broadband Nation ....

1. AboveNet -

* AboveNet announced a strategic sales campaign to expand its network reach to enterprises and carriers in the top U.S. metro markets. The campaign will initially focus on customers in the more than 400 data centers already connected to AboveNet's high performance, low latency network.

* AboveNet has cleared a major hurdle in offering services to Canadian businesses as the Canadian Radio Television and Telecommunications Commission (CRTC) ruled that it can lease dark fiber and light it to sell services.

* AboveNet is once again on the network build out trail. This time the service provider is bringing its network connectivity to the data cent provider Philadelphia Technology Park.

2. AT&T -

AT&T is entering 2011 with a new generation of mobile broadband products and services. The telecommunications titan announced plans to accelerate the development of its fourth generation, or 4G, network based on Long Term Evolution (LTE) technology.

3. Cavalier -

PAETEC announced that it has completed its acquisition of Cavalier. As a result of the acquisition, PAETEC now has over 10,600 metro fiber-route miles, over 36,700 total fiber-route miles, and 1,178 collocations to support connectivity to enterprise businesses nationwide.

4. Level 3 Communications -

Level 3 Communications announced it has launched its ultra-low-latency fiber-optic network connections from both London to Madrid and Frankfurt to Madrid. Level 3 will now offer customers transport services on these ultra-low-latency routes, with circuit speeds capable of up to 10 Gigabits per second (Gbps).

5. MegaPath -

MegaPath now offers two new Business Ethernet speeds: 2 x 2 Mbps and 3 x 3 Mbps. The formal product launch will take place during the first week of January, but the speeds are now available in the MegaPath Qual engine for sales.

6. New Edge Networks -

After more than a decade as part of Vancouver's business community, the name New Edge Networks is going away...The business telecommunications company is officially changing its moniker to EarthLink Business over the next few months.

7. One Communications -

EarthLink has agreed to acquire One Communications in a deal valued at $370 million.

8. PAETEC -

PAETEC has announced the grand opening of a new data center in Milwaukee, Wisconsin. In addition to serving Milwaukee, the center plans to offer colocation for enterprise businesses throughout the Midwestern U.S. including Chicago, Madison, St. Louis, and the Twin Cities.

9. PowerNet Global -

PowerNet Global announced that it has chosen to work with XO Communications, an industry leading Ethernet service provider, to bring its agents and customers high quality Ethernet service at lower prices.

10. Smoothstone -

Smoothstone announced the availability of Smoothstone's cloud-based voice solutions combined with Mobile Integration delivered over the Sprint Global MPLS network to provide unprecedented flexibility and performance for the most dynamic and demanding businesses.

11. TelePacific

* TelePacific announced that its SmartVoice and VoIP services are now available with Ethernet over Copper deployments.

* TelePacific now offers Ethernet over Copper (EoC) delivery in the majority of its California and Nevada service areas, and will bring a total of 120 EoC wire centers online by the end of Q1 2011.

* TelePacific announced a definitive agreement for TelePacific Communications to acquire MegaPath's NextWeb, Inc. subsidiary, dba Covad Wireless, a broadband fixed wireless carrier operating in California and Nevada.

* TelePacific announced that it has launched mobile voice services. TelePacific customers can add mobile service to their TelePacific accounts so they can have one point of contact and one bill for voice, data and wireless services.

12. Telx -

Telx has expanded their data center in Dallas and Clifton New Jersey.

13. tw telecom -

tw telecom announced a major expansion of its fiber network in the metro Atlanta area. The expansion reaches more than 600 additional commercial buildings in business districts within the cities of Johns Creek, Suwanee, Duluth, Norcross, Emory University area, Decatur and Tucker.

14. Windstream -

* Windstream announced that it completed the $818 million acquisition of privately-held Q-Comm Corporation.

* Hosted VoIP is flying off the shelves! Windstream currently has over 200 orders sold and in the install pipeline. They are taking the necessary steps to ensure that they can accommodate the increased volumes, as well as, future increases.

* As of December 24, Windstream Integrated Solutions are now available to the businesses of Glenwood, Iowa and Lonoke, AR!

To take advantage of any of the news and deals mentioned above go to:

Bandwidth Deals

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Is The Apple iPad The Top "Tablet" On The Market Today?

Easily, hands down, the iPad is the best seller. Apple has sold more tablets in the 6 months of iPad than ALL other manufacturers, combined in the past 2 and a half years.

Android (Google) begged Samsung NOT to release the Galaxy Tab, yet, as the OS is NOT optimized for tablet/larger size display. From all the press, the Samsung Tab is fairing poorly in the video/display area .... as well as running many apps.

If you don't go iPad (and I recommend one Highly!!!), then wait until mid March, and see what Android tablets come out.

The iPad has 45,000 iPad specific apps, plus 300,000 more that are iphone apps, that it can run.

If you get an iPad, get a 3g version. DON'T activate any 3G data plan, though. You may find that you can do without data on 3G and only use WiFi. Activate 3G on month by month IF AND WHEN you really need it.

All that said, go to an Apple store and hold one! The screen is stunning, and the interface is slick. Use it, and you'll find it impressive.

Then, go find a Galaxy Tab; try not to be too let down.

Then go back and buy the iPad.

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Net Neutrality .... FCC Move To Regulate The Internet .... Good Or Bad Idea?

Based on news reports, this issue is expected to be a real show-down this year between the Obama Administration and the Republican controlled House of Representatives.

Recent public opinion surveys suggest that anywhere from 54% to 79% of Americans oppose the FCC position on regulating the Internet. These same surveys suggest that most people are not following closely this very important issue facing the Internet and telecom policy?

For the record the FCC is NOT trying to "regulate the Internet"; that job long since belongs to IETF and ICANN. The FCC is trying to make sure that the Internet can continue to operate in the way it was intended, on a first-come-first-served basis.

Right now, data packets that hit a network node are processed more or less in order of receipt, regardless of whether they came from you, me, Microsoft, or the White House. This is called "the Net neutrality"; the network doesn't give preference to anyone.

Meanwhile, there are companies that would like, given the opportunity, to change that and handle data packets in the order determined by who paid for what level of handling priority. In simple terms, they want to do the same job they are doing now, but for more money.

Until recently, there was no way to actually do this. The Internet operated primarily on Internet Protocol version 4 (IPv4), which allowed no such chicanery. Over time, Internet Protocol version 6 (IPv6), with which this is actually possible, is becoming more widespread, so the dream may actually come true.

So, once you have the firm grasp of the relevant facts, the answer should be obvious: Congress should pass a resolution praising the FCC's efforts at maintaining the Net neutrality.

That said .... the effort is not without flaws. Too many "special interests" are influencing the process .... so the ultimate "decision" may create more of a mess than this effort is supposedly trying to prevent.

I am personally in favor of net neutrality regulation but there is some political risks to additional power grabs, in response to economic power grabs by vendors. My mental analogy, is the creeping, nickel and diming that banks continue to attempt....an extra fee for this, ....that, and getting up in the morning. Half way between phone company and where firms would like to be, are the extra fees that appear on my phone bill these days....effectively doubling the advertized service price.

I enjoy the fact that the Internet is free. Totally free. Buyer beware, you're on your own, you're free to explore and exchange ideas and participate with no holds barred.

The moment government even looks at something it messes it up, and this to me is no different.

If it's all about tiered pricing, well, then, why not do the same thing for cable television?

They're trying to "fix" something that isn't even remotely broken.

So, is it a good idea to regulate the internet with the FCC? Probably. The prospect of maintaining neutrality and fairness is important to the entrepreneurs and little guys which are so important. It would require the FCC to implement proper and proportional regulation, rather than the punitive regulation seen in the 1960's and 70's from the ICC. The best practice would be for the industry to form a self-regulating body that proposes and submits rules to the FCC in good faith, ensuring the industry and FCC work together rather than in opposition.

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MPLS vs PBB-TE .... Which Technology Is The Best Backbone For An Enterprise Telecom Network?

MPLS-TP vs PBB-TE .....

In the quest to packetize transport networks, Ethernet tunneling technologies T-MPLS and PBB-TE have been the top contenders. Another flavor of T-MPLS has also emerged - MPLS-TP. The pro-MPLS camp is declaring victory, but skeptics maintain that MPLS is a 20th century solution to a 21st century problem. Is PBB-TE a more advanced and future technology? Will the carriers and OEMS start adopting PBB-TE to replace the MPLS deployment?

This is not a war you can expect to see "won or lost", as the various technologies are not black and white choices - they have to interwork.

Telecoms choices depend on many factors and technical merit is only part of that.

Installed base, flexibility and migration can matter more.

For example if a business decided to deploy a new flavour of backbone switching on a new type of box from a new vendor, then the training involved for operations staff would include 100s operations staff and field engineers, and man weeks of effort per person to get ready for use.

Anything you picked against that background would have to have overwhelming advantages to justify it, and I do not think a new varient of flavor of layer 2 packet switching will hack it.

What is much more likely is you choose "something" for a specific requirement. There is a smaller hill to climb if it comes from an existing installed vendor, uses the same type of skills and is backward compatible. There is even less if the same box does multiple jobs or roles in the network, or is an upgrade for something you already use.

That isn't to say step changes do not happen - but the implications mean it will not happen often.

Vendors know the essence of this conversation, since it happens whenever they take their new toys to a potential customer.

Customers view with suspicion any story which begins "we have this killer technology which makes everything else obsolete, and you can throw away your old stuff" ..... because it ignores real life and the installed base. They turn nasty when it continues "and this is unique and you can only get it from us".......

So from a vendor point of view - if you can build boxes that support PBB etc and MPLS etc, then why bet the product line on 1 or the other, until and unless it has overwhelming advantages or one requirement becomes dominant in the market?

The flip side is it means some of the advantages touted for such technologies are irrelevant in practice - PBB may mean less internal table size, but the "box" that uses it should be usable with the competitor standards to reasonable scale as part of "investment protection", so probably is not tuned to that - exit 1 set of advantages.

In the end this question can't really be answered as stated. There isn't a single obvious "winner" .... just creative options and an ever evolving landscape in which the decision of "what to do" for a business needs to be based on the business itself not technology.

For help navigating the maze of decisions points to arrive at what makes the most sense for your network .... take advantage of this free resource:

Network Solutions

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What Is Most Important To Your Business When It Comes To Phone And Internet Service?

This is kind of a generic question, but I'll give it my best shot. It depends on the type of business applications/uses the company has for their communication services .... both phone (voice) and IP (data).

Uptime is super critical for any connections to a business, especially to its Web Site, since a company's web site is their storefront on the Internet.

If they are using VoIP or MPLS for voice, latency and Class of Service are very important. Class of Service allows the business to prioritize their Voice & Video traffic over E-Mail so it is important. Some carriers charge for Class of Service, so the cost can be a consideration.

Collaboration is important to many businesses so Audio Conferencing might also be an important consideration.

Phone service has evolved for businesses over the years ... and is still improving ... both in cost and features/capability. There's much too choose from today so go slow and know exactly what you want ... both in price and capabilty. Then simply be a smart shopper.

ISPs (Internet Service Provider) are different if destined for home users or businesses. Residential customers can choose between dial-up, cable Internet and DSL ; business-class connections usually cost more, and solutions or providers vary according to location, what is important for business-class connections is reliability and greater upload speeds.

The ISP might guarantee that 99.9 percent of the time the connection will work; you have a written document, called an SLA ( Service Level Agreement). However the ISP can only guarantee the service between your building and the edge of the ISP’s network (where it connects to the Internet backbone). Beyond that, they have no control.

The contract may be cheaper if you go for long term, but if a cheaper and faster service shows up some time after, it will not be a good idea to have a long term contract.

Most broadband connections for home users have a low upload speed; business-class broadband connections usually provide more bandwidth for uploading.

When integrating voice and data service in business you can lease a T-1 line from your phone company and use half of it for Internet traffic and half for phone traffic, and a single device can handle routing and security for both services.

If your phone system is based on VoIP (Voice over Internet Protocol), ask about latency (the amount of time it takes a packet of data to get from your VoIP device to the call receiver's device; to me extremely important), and jitter (irregularity can damage sound quality).

Equipment and installation costs are important; for home users, they cost a lot less than for businesses, because in business you need a router and this can be expensive.

For business, one must see what the needs about bandwidth, latency and uptime are, according to the services one provides, or needs for running the business.

For help finding the best fit phone and internet service for your business .... check out this resource:

Business Phone & Internet

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Cell Phone Etiquite .... The Convenience Of Mobile Communication Doesn't Mean We Should Be Rude

Some people go nuts that I can ignore my cellphone, or not take it with me when I leave the house when I'm in the mood to do so.

My feeling is .... "It's my phone. Years ago these things didn't always exist. I don't always have to be accessible!"

Cell phones, pagers and the like can become electronic tethers. I decline to be tethered.

If I am expecting a call, and the display tells me it is the call I'm expecting, I will excuse myself and answer the call.

In all other cases, I let it go to voice mail. It is amazing how many "missed" calls never leave a message!

It is, indeed, rude to interrupt a face-to-face conversation to take a casual call, especially when you have voice mail.

There are few things that have made modern society RUDER then the Cell Phone.

I'm not a very smart person. I can only hold one conversation at a time anymore ( a far cry from my Navy days, where we had multiple Comms devices all going at the same time). When I pick up my phone, while talking to you face to face, the message I am telling you is "You are not important to me, I'd rather take my odds with whomever is on the phone".

When I'm at work, depending on what I'm doing (and who is calling), if we are in conversation, I WILL pick up the phone and kill the ringer. I can only deal with one client at a time, and when you get me, I'm yours. If, we are involved in 'Non-work Related" conversation, then a Work Call (during work hours) is likely to END our conversation to go back to work.

Personal Calls NEVER get picked up while I'm working with a Client.

Also .... I've found a whole new realm of rudeness in society. I'm REALLY not interested in your surgery, you relationships with your significant others, or what you are having for dinner (conversations that I get to hear because someone is speaking LOUDLY next to me). I can only assume that YOU do not wish to know my business, so I attempt to not bother you with it.

I normally HAVE my cell phone with me, but I don't always hear the ringer, sometimes it doesn't ring, and sometimes I can't pick up, that's ok, if it's important, Leave a Message at the sound of the Beep and I'll get back to you soon.

My approach is this. I am the master of the phone .... not the opposite.

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Why Choose A Cloud Hosting Environment Over Managed Server Hosting?

Keep this in mind when considering this question. In reality "managed server" and "cloud" are not mutually exclusive. There are providers who offer fully managed clouds that use very similar hardware as fully managed servers, with the main difference being the addition of virtualization software to improve the utilization and flexibility of a managed server without virtualization software.

Cloud can be just as secure as any managed server - it's just a matter of the networking environment and degree of sharing allowed or prohibited.

Any company needing flexible resources, or using multiple managed servers to support their cloud infrastructure, stands a good chance of getting better utilization from their servers if they set up a cloud paradigm. This is especially true for any company interested in off-site backup or a warm or hot disaster recovery site since the savings are now multiplied across 2 server stacks.

As an example, a friends company moved their entire infrastructure to a virtualized server environment (the cloud) and reduced the number of physical servers from 28 to 2 - HUGE savings in physical resources and maintenance. Plus, they were able to set up a remote redundant cloud on servers without worrying about having identical hardware because the virtual server configuration is hardware-agnostic. Their recovery time in a live failover test was a matter of hours, instead of a matter of days.

And because any virtual server system (cloud) with more than one physical server can automatically fail over to another machine in the event of hardware failure, they actually find that it's MORE stable in the cloud than with their previous server system. Their IT support staff can actually perform software and hardware upgrades during the day, without causing any downtime to the company, because all of their systems can seamlessly move over to one part of the cloud while the other is undergoing maintenance.

The one place that cloud servers struggle with performance wise can be with robust databases - sometimes it's best to leave the database server on it's own dedicated machine if query-intensive applications are running against it.

Overall, they have found the cloud to greatly IMPROVE their resiliency and stability, and because they still have it on dedicated hardware, it's completely secure. They couldn't get their IT folks to go back to a non-virtual managed server technology - or any of their C-level execs either, for that matter.

The converse argument is this .....

Cloud is vaporware - marketing, pure and simple. Nothing more.

The security issues associated with 'cloud' are identical to those associated with conventional hosting, not to mention a suite of new security and legal issues associated with deployment in the cloud. For example, if multiple copies exist, which is the legal original? If data is compromised in the cloud, and legal action is brought, which jurisdiction applies - where you live, where the server resides, where the corporate office resides, or where the contract specifies?

Cloud is a way for large suppliers - Microsoft, for example - to centralize control and impose standard, while consumers - you - save money by not haing to upgrade technology and infrastructure constantly. However, what assurance do you have that your data is not living on some out of warranty DL380 server with one bad drive in the RAID?

Yes, technology costs money, and qualified engineers - like me - also cost money, However control over the access to your critical data is more important than getting into the 'next big thing' and 'being in the cloud. If you cannot afford to deploy multiple points of presence, then you probably should not be doing anything more than running a server that can manage your traffic and performing routine backups (and maybe even verifying them).

Cloud is - as it's name implies - a mass of vapor that obscures an otherwise clear atmosphere.

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11 Reasons Telecom Execs Should be in Miami February 1-4, 2011

What's happening in Miami, Florida February 1-4, 2011 that Telecom Industry Executives just can't miss? A lot!

First, the end of January, NANOG51 kicks-off, sponsored by Terremark. Then Telecom One-on-One, the industry's only power networking event is being held on February 1st from 2-5pm at the Miami Beach Convention Center and then February 2, ITEXPO East and its various collocated shows such as VIPeering and CVx kicks-of with its exhibition and panel sessions about a wide-variety issues facing the industry.

So here are the top 11 reasons you MUST be in Miami, February 1-4, 2011:

1. Telecom One-on-One (T1on1): a chance to meet leading industry executives in up to nine 20-minute meetings within a three-hour period
2. ITEXPO East and it's collocated shows: visit and meet 100's of companies specializing in VoIP, technology, data and communications - know the trends and do some deals
3. One-week of high-quality business opportunities through multiple different venues
4. T1on1 and ITEXPO offer you an opportunity to build your network: make lasting contacts and build relationships within a casual environment
5. Event Endurance: connect with attendees before, during and after the daily events for ongoing and resourceful networking
6. Stay informed: Gather information about current and future trends with industry journalists and media - and see what your competitors are doing
7. Event ROI: with multiple simultaneous events taking place in one location, more opportunities are available to ensure your event return on investment is high
8. The DealCenter: The DealCenter, deployed for T1on1, offers immediate access to all registered attendees and matches buyers and sellers of telecom solutions
9. Increase your Brand Awareness: T1on1 allows you to get in front of the media, targeted prospects, clients and potential partners - then ITEXPO allows you to continue the momentum!
10. Who's Who: Know ahead of time who is going to be there and secure meetings using the DealCenter
11. It's winter and cold in much of the country - Miami is warm, need I say more?

I'm looking forward to meeting you in Miami! To find out how you can attend T1on1 email lsauer@jaymiescotto.com or simply register here; registration for ITEXPO and its collocated events are also still open - and on-site registration is available.

I'm taking my talents to South Beach, and so should you!

For more information about Jaymie Scotto & Associates visit www.jaymiescotto.com

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MPLS vs VPLS .... Which Is The Best Choice For Your Organization's Network?

MPLS is the typical underlying plumbing for a carrier style network core that can support L3 VPNs, VPLS and various other services, although other "stuff" can be used.

MPLS is the common way to do this and seems to be "best common practice" right now.

The carriers need big, large scale, flexible core networks that can support traffic from lots of customers on a common set of equipment and resilient WAN links, but provide separation between them.

VPLS mainly assumes Ethernet delivery, so can be good where that is available for all your needed locations, but may be limiting.

VPLS emulates a switched Ethernet LAN and as such suffers from the related scaling and diagnostic issues - i would not want to use VPLS to connect more than a few dozen sites in a single network, and you will need routers to control traffic well before that point.

Some other "Ethernet over cloud" type systems give different sets of tradeoffs - Ethernet pseudowire services for example scale better but need more detail design and planning.

L3 VPNs will work with any type of access - conventional 1.5m and 2m links may be all you can get in some places / countries, or you might need VSAT for that location in Africa and so on....

Many carriers have NNI links to others for L3 VPNs, so you can get to places outside their geography. International broadcasters for example may want links to every continent.

L3 is easier to use with QoS, works better with multicast and various others services.

L3 means the carrier(s) are involved in the IP topology, and in turn that may limit what protocols you can use - that may work well for you or just cause more hassle.

None of these issues are black and white, but a specific set of requirements will "push" you towards 1 type of system.

And real life is complicated - you may end up using both for a big network.

Technical jargon aside, I would break down the CIO’s comparison of the two technologies into two main categories:

1) Immediate Impact on the Organization’s Strategy

a. How does each technology meet the organization’s short-term needs/requirements?

b. What value does each technology add to both the organization (and the IT group)?

c. What’s the immediate impact on application performance (i.e. User Experience, etc…)?

d. What’s the immediate impact as it relates to budget?

2) Long-Term support for changes to that Strategy

a. Which solution can easily support business changes?

i. Do both solutions scale geographically?

ii. Can both solutions support ancillary services?

b. Which solution best supports technological changes in the business?

i. Consolidation/Centralization Strategies

ii. Convergence Strategies

iii. Cloud / SaaS Strategies

c. What impact, if any, does either solution have on

i. Long-term revenue generation.…

ii. Long-term cost containment.…

In other words ... do a solid business case analysis. NOT just a technical review. Accomplishing this will also help you when it comes time to "sell it" to senior management.

For free assistance navigating through the process I recommend taking advantage of the service offered here

MPLS Solutions

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Top 5 Reasons Contact Centers Are Moving to SaaS (cloud based) Call Center Platforms

I just published my latest article online entitled "Top 5 Reasons Contact Centers Are Moving to SaaS (cloud based) Call Center Platforms". Call centers around the globe are rapidly moving away from owning expensive equipment to utilizing hosted platform providers. Why is this? The article reviews the top 5 reasons. I hope you will check out the article and post your feedback/comments.

The article can be viewed at:
http://www.managedserviceproviders.biz/2011/01/top-5-reasons-contact-centers-are-moving-to-saas-cloud-based-call-center-platforms/


All the best,

Darren Prine
Contributing Writer
www.managedserviceproviders.biz
callcenterhero@gmail.com

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What Is The Future Of The Telecommunication Industry?

Let me start my answer with a counter question. What would you think the future would look like if it would be without telecommunications?

If you can portray that scenario, you might realize what impact telecommunications already has on our current daily lives.

And it will become more and more omnipresent and integrated with everyday life. Devices that used to work stand-alone will be connected as well(your fridge, your car, the school's blackboard, your tv/stereo/all-in-one-device, your oven, your grill, your watch,..).

If this is not a business opportunity for telephone operators and the telecommunication sector as a whole, then I do not know what is.

The ex IBM CEO, Louis Gerstner, was asked once about the future of computing. He gave a very interesting analogy as a means to answer the question. He said, before the invention of the electrical motor, factories used to have a steam engine rooms outside the plant with a shafts connected to the machinery inside. After the invention of the electrical motor, all machines have their motors embedded in them.

He said, in today's world, there are computers everywhere serving specific functions. In the future, he predicted, computing capabilities will be embedded in everything from clothes and wall paints all the way to big robots and apparatus. I don't recall if specifically mentioned nano technology as the enabler for this evolution. But I believe it is.

Let’s take this analogy one step further and deduce the future of telecommunications. If computing is embedded in everything and connectivity becomes everywhere, then we can imagine a world in which communication devices are less visible and information flows less intrusively.

If we look at telecommunication, the primary intent has been to communicate across a distance.

From just standalone voice and data communication, the industry has over the past few years evolved to provide communication backbone for multimedia - voice, data, image and video.

To do so the initial battle between, wired (copper and optical) and wireless (multiple technologies), cable has now become a driver for convergence and coexistence.

The business will be driven by the value that is available through seamless connectivity. It is very likely that connectivity will be taken for granted in fact like any commodity could become free (see the cost of voice communication going southward).

Different industries like health care (seamless access and connectivity for health care), entertainment ( mobile access to movies, music and games), financial institutions (secure and mobile access to money transactions, shares), manufacturing (seamless access to the supply chain) would drive telecom technologies and solutions.

The requirement of seamless access would vary from very small distances (the tele part of telecommunication) to across the globe would be another driver.

So these are exciting times for any one who can create innovative that provide tangible benefits to the end user who now has access to varied options of multi media connectivity.

The future of the industry is simple. Look at what has happened over the last say 2 years ..... we have had an outstanding amount of devices and apps directed towards being able to connect with others ...... if its going to be wireless vs wireline then its wireless hands down. But going deeper in to that i will have to say that the future will not be in just cell phones or BB's or the iphone, i think you have to look deeper into it, think of a world with readers, tablets etc ........ but at the same time being able to still connect your ever day life into these devices ...... The industry is evolving and a wind of change is coming too.

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